Email Marketing

Email marketing has risen to prominence as one of the most popular forms of marketing out there. In addition to being effective, it is also personal and accessible for a wide variety of companies.

With all this in mind, it is easy to see why email marketing has such a unique spot in the content marketing of today, and why so many people want to learn how to write content for email marketing.

Email Marketing by the Numbers

To help you understand just how critical and effective email marketing is today, here are some email marketing statistics to know:

53% of today's emails are opened on mobile platforms
Mobile is the single most popular platform for users to interact with emails for the first time
Personalized emails experience a click through rate that is 14% higher than non personalized emails
Marketers are six times as likely to earn a click on an email as they are a Tweet

How to Write Content for Email Marketing

Email marketing is different than social media. It is more personal, more targeted, and more dedicated to reaching a specific set of users. With this in mind, consider these functional tips for how to write content for email marketing.

1. Write a Good Subject Line

The subject line is the gatekeeper in the world of email marketing. Write a good one and you will see a satisfying open rate. Write a poor one and you will suffer the sound of crickets in the background of your campaign.

While there are dozens of great ways to write a compelling subject line, the best ones all have a few things in common: they revolve around grabbing a reader's interest and keeping it. With this in mind, follow all of the standard rules that come with writing any great email line: include action words, address the reader directly, make it unique, succinct, and short and differentiate it from anything else they will see that day!

2. Personalize your Emails

Personalized email copy performs better than general email copy. With this in mind, input your customer's name into your email subject lines and be sure to target the body of your email so that it speaks directly to your audience and nobody else.

While it can be easy to worry that your emails will be lost in the fray, the only way to ensure that they won't be overlooked is to personalize them fully and differentiate them from anything else out there.

3. Make your Emails clear first and catchy second

Catchy emails are great, but only if they are also clear enough to make your audience want to click on them. With this in mind, focus on making your emails clear and descriptive first, and then make the catchy second.

This ensure that your audience will understand the purpose of your emails, and that you won't be going out of your way to develop email campaigns that don't draw real results.

What is more, emails that are clear boost your authority as a company, since they promise only what they can deliver, and help readers develop realistic their expectations.

4. Keep your Subject Line Related to your copy

Even if your subject line is clear and catchy, it is all for naught if it does not also align with your body copy. Keep in mind that delivering what you promise is critical in the world of email, and only people who can truly do this succeed in the long run.

With this in mind, keep your subject text in-line with your body copy. In addition to providing better value for readers, this will also go a long way toward enhancing your reputation as a company and making sure that customers want to click your material in the days to come.

5. Keep it relevant

Relevance is critical for a good email, so be sure to tie the content of your email in with something that will ground it as relevant and in-demand. Current events work well, as does some personal details about the audience. By showcasing your relevance, you stand a better chance of grabbing the reade4r's attention and keeping it.

6. Write all of your Email copy in the second person

Second person is the best voice for email because its personal and unique. When you reach out and speak directly to your customer, it is easier for them to relate to the voice and content of your email.

This, in turn, also makes it easier for them to connect with your emails, and enhances the likelihood that they will open your emails in the future - which is a good thing for everyone involved.

7. Showcase the benefits rather than the features of your offer

If you are making an offer via email, be sure to showcase the benefits of said offer rather than the features. In addition to being more valuable for readers, this also helps present a realistic pictures of your product, wich goes a long way toward helping people understand what to expect from it.

While most people focus on the features in an attempt to sell a product, focusing in the benefits can go much further toward helping the reader understand what is unique and special about the product.

8. Keep it short

Email marketing is not the place to get long-winded and verbose. Instead, keep your emails as short and to the point as possible. This enhances the likelihood that you will keep you audience's interest and also serves to keep you on track and on topic throughout the duration of your email campaign.

9. Let your personality shine

Your personality should show through in the emails you write, and it will benefit your company and your personal brand if you follow this tip. While you always want to be professional, allowing your personality to shine through your email copy is an effective way to differentiate yourself from the crowd.

10. Don't Spam

Spamming your readers is the cardinal sin of email marketing. With this mind, only send out posts when you have things to say and don't ever, ever send out an email just to send out an email. Customers are quick to unsubscribe, and you could be landing yourself in hot water as a result.