It refers to all the things that we can do within our website such as title, description, keywords, alt tag, keyword stuffing, internal linking etc. Finally ON Page technique means structuring or building your website to be search engine friendly.

Some of the mainly used techniqus on On Page Submissions...

Meta Tag

Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.

Title Tag

Title tag is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser. The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.

If you are working in HTML, the code for the title tag looks like this:

Off Page Submissions

Meta Description

Meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the pages topic and the audience that will find value.

A well written meta description can generate a competitive advantage in the search results, creating a higher click through rate with a greater chance of conversions. While there is a possibility that Google will omit the custom description and pull an except of the content on the page, it is recommended that you fill in the meta description for every page of your website.

Earlier in 2016, Google extended the length of description for both desktop and mobile. For desktop, users will see up to 200 characters, while on mobile they will be shown up to 172 characters. To appeal to users on both devices, keep your description between 165 and 175 characters.

Heading Tag

Your landing page should include multiple heading tags, from the h1 to h6. The most important is the h1. You should never have more than h1 tag on any page. Include multiple h2's or h3's as users scroll down the page. These are used as sub headings. Use the headings to represent the different sections of the page. You will notice the impact from both an DEO standpoint and a usability standpoint.

SEO Factors

As an SEO factor, complementing the title of the page with the words used in your heading tags should provide users with a clear view of what the pages is about. The search engine algorithm compares the section of content underneath each heading tag to establish relevancy.

Your headings should be used to structure the page. Make sure the content supports the heading.

The primary keyword of the page should be included somewhere in your h1 tag. Avoid skipping the h1 on a page, as it lets both your visitors and Google understand its subject.

Do not use the same h1 tag on multiple pages of your website. This can have harmful effects on your SEO as Google won't know which page to rank for a query containing that heading.

Usability Factors

For landing pages keep in mind that your users are not reading the entire page. They are scanning and browsing quickly, looking for a section that answers their questions or provides value.

Headings and sub headings split up the page, making the presentation look cleaner.

Sub headings help users navigate throughout the page. If you are changing the subject or discussing a different aspect of the service, use h2's. If you break it down further and need a sub-sub-heading under h2, use h3 tag.

Headings should not be overlooked. They hold more weight on the page than a standard paragraph

tag or a bolded word. Always be sure to keep your readers in mind when writing headings. They should not sound or read like your forcing a keyword for the sake of further optimizing the page.

URL String

When it comes to writing URL strings, they should be short, concise, and easly readable. How can we create the perfect URL string?

When ana;yzing the length of URLs, Ahrefs found that shorter URLs tend to rank better. The study looked at the length of the URL and a number of folders. They counted each root domain as one folder, and each backslash after the root as another folder.

  • http://domain.com (Folder=1)
  • http://domain.com/folder1 (Folder=2)
  • http://domain.com/folder1/folder2 (Folder=3)

From interior product or service pages to blog posts, the way we write URLs is SEO practice that you must consider. Each word in your URL should be seperated by a hyphen (-) and not an underscore (_).

When you have two pages displaying almost the same content or information, set up a 301 redirect or canonicalization tag (rel=canonical) to the stronger page. This avoids duplicate content and shows Google which page to rank.

Keep your URL short. The shorter the URL, the easier it is to share or embed while creating a better user experience. You want your readers to quickly identify what your page is about without seeing numbers, categories, symbols, or a mixture of everything included in the string.

Utiliza your primary keyword in the URL. Like other factors of on-page, do not let your URL string sound unnatural or forced with keywords. Try to make it around five words, clearly outlining the information your users will find.

Do not leave your visitors left wondering what is on the page before they click. The title, meta description, and URL should make it clear.

User-Friendly, Authoritative Content

As Google crawls your page, they are looking to match user intent. Your content should clearly explain what product or service you are offering, or the exact topic of your blog.

The internet is cluttered with content, and it is important that you ensure yours is unique. One of the most common saying you will hear in the world of SEO and content marketing is "Content is King". In fact, SEO and content marketing do a lot of overlapping.

They complement each other. Content involves the use of words - keywords and writing for human value while still appeasing the search engines. This is what makes the foundation of SEO and the vast majority of your on-page.

When you create content, it must prove you are an authority in your field. The best content speaks directly to your customers, shows them the value you offer and entices them to read further or contact your company.

To improve your on-page and SEO to increase your traffic, content must solve a user's problem while being well written without spelling or grammatical errors. Be careful not to run into any problems by failing to adhere to the major Google algorithm updates.

Be Aware of the Google Algorithm

To help weed out the websites that achieved high rankings with spammy, keyword stuffed, and thin content, Google unleashed the Panda algorithm in February 2011, updating it regularly. If you still have low quality and thin content, your website won't be found online.

Now, Panda is a core ranking signal, and you will receive a boost in rankings if you are consistently meeting the expectations of your users. While continuing to roll out and update, make sure you focus on creating quality content that is optimized for a high-volume keyword and is written with the user in mind.

As we move into the age of artificial intelligence, SEO and marketers have been trying to figure out the effects of Google RankBrain. The machine learning system was implemented around the spring of 2015, and has become the third highest ranking factor.

Search Engine Land answers frequently asked questions regarding RankBrain, where they attest it is part of the Hummingbird algorithm. The main point you have to consider, which has been said time and time again, is to written in natural language. That is the best way to Rank under RankBrain.

RankBrain was put into place to help determine how to rank queries there is no historical data for. It has since eveolved and is used in almost every query to affect the rankings of most searches, so be sure to optimize your content for the ranking signal.

Look at the long-tail queries and use a conversational approach to your content. While keywords play a significant role with your on-page SEO, Google is using semantics more and more to deliver the best user experience.

Keyword Targeted Content

While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.

Always make sure you are providing the most value for your brand by targeting keywords that have search volume.

To get the most of your on-page, perform keyword research and be confident your company can convert for the targeted terms. There is nothing worse than appearing first in the results for a query that leads to zero conversions.

Use Google AdWords Keyword Planner to see search volume, or analyze what your competitors are targeting with SEMRush. The Keyword Planner offers your similar variations of keyword that you can include on the page for further optimization.

Through content marketing, employ keywords strategically.

Think about the types of keywords and what will work best for your company.

  • Informational Keywords:A term like "on-page SEO" when a user wants to learn more about a topic.
  • Transactionsl Keyword:Words targeting users looking to buy a product or service. Typically include adjectives like "best" or "top" and are more long-tail.
  • Location-Based Keywords:When users are looking for a local business or physical location.

To determine the relevance for a particular query, Google looks at LSI keywords, or synonyms for the searched keyword. LSI stands for Latent Semantic Indexing, determining patterns within the terms, topics, and concepts of a page.

When writing long-form content, you can include LSI keywords more naturally. According to Bruce Clay (In Latent Semantic Indexing, Google sorts site on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term), The content should not have just one focus keyword. Your goal with on-page SEO should be to rank for all synonyms and related queries.

Back to the term relevancy. Through your focus keyword may have 50,000 monthly searches, your page can rank higher for the similar query that only has 1,000 monthly searches.

Write content that will drive traffic from many related queries. The goal is to generate clicks and use the factors of your on-page to increase conversions.

Internal Links and Outbound Links

Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.

The actual practice of earning links is part of your off-page SEO strategy. Use additional content marketing, email outreach, and other creative ways to build links back to your site. Backlinks has published an all inclusive guide to link building that offers value when you are starting your link building campaign.

Focusing on the page, internal linking to other pages of your site will strengthen the keywords and enable Google to determine where to rank a particular keyword. Linking internally between service pages and blogs helps improve the crawability of your site, showing Google the site's most important pages.

If you include a new link on your homepage, it becomes easier for Google to see that you have updated your website fresh content then crawling the entire site for the new material.

The benefit of internal link is giving your audience further options to stay on your website. The more engagement to relevant pages, the nore Google takes notice. Do not put an internal link in every sentence, but include multiple links per page to bolster your SEO.

Optimize Your Images

When you are adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the images. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image. The featured image of this article has a unique title and the alt-text of what this post is about.

Optimizing the alt tag gives Google another indication of what your page is about. The alt tag should be used to describe what is on the image, so we are back to relevance again. It won't be make sende to have a picture of a Hummingbird with the alt tag "Panda".

Here is the value of the alt tag. Think about when the image won't load, what will the user see? The alt tag. Do not stuff your keywords into alt tags. Make sure they fit the image and make the picture relevant.

Image play a crucial role in conversions. For SEO purpose, make sure they are scaled correctly. The larger the image, the longer your page will take to load. Scale the image appropriately and make sure it shows in the smallest possible size.

We are living in a visual world, and while content is the most important, make sure your images are capturing attention, as well.

Mobile Responsive

For your page to be found relevant and your on-page SEO to improve, your website needs to be mobile-friendly and responsive in 2016 and beyond. Responsive websites provide the same experience with your brand no matter what device they are using.

There are multiple enefits to making your website responsive and appeal to mobile users. You will see a positive ranking sinal thanks to the 2015 Mobile Algorithm Update that continues its aim to provide the best results.

Over 50% of users are spending their time browsing and searching on mobile devices over desktops. Use the Mobile Friendly Test Tool to understand how a google bot is viewing your page.

To continues to provide users with the fasters and best experience. Goog;e started showing Acce;erated Mobile Pages (AMP) in the search results. Mainly beneficial for news outlests and articles, these pages load instantly and are easily identified with a lightning bolt symbol. The faster the load time, the more appealing it if for mobile users. You can learn all about AMP.

Remember that when users access your website, chances are they will be on their mobile device. You can check ensure your website is mobile friendly through Google's test tool. If your website is not mobile-friendly, Google will utline what you can do fix issue.

You aill satisfy your customers with its functionality, making your website more relevant.

Site Speed

In today's technology age, speed is essential. We do not want to wait. If a page is not loading right away, we find another website that will. Are you helping or hurting your users experience?

Nearly half of all mobile users will leave a site if it does not load within 3-5 seconds. Keeping visitors happy increases your conversion rate. According to an infographic from Kissmetrics, 58% of mobile users expect your mobile site to load as fast, if not faster, than the experience seen on a desktop.

Optimize the website and take care of underlying factors that will shed some seconds off the page load time. Look at your site and see if there is anything slowing down the spee.

  • Leverage Browser Caching
  • Optimize Images
  • Use GZIP Compressions
  • Switch to Faster Hosting
  • Clean Up HTML and CSS Coding
  • Minimize Redirects

Image compression and optimization are vital factores in the speed of your website. The study says that images hold 50 to 60% of the total weight of the page. If your image files are too large, they could be dragging down the website's performance.

The faster your website loads, the more engagement you will receive. Once all other on-page SEO factors are in place, focus on minimizing the load time. Your customers will prefer your website to others.

The Perfectly Oprimized Page

From the top down, make the use of your website seamless. From the appearance of the page to backend technical aspects to the optimized meta information, the perfectly optimized page incorporated all aspects.

Digital Marketing is about communicating with your audience. Guiding them to make a decision while educating yourself on what aspects are benefitting your search presence. It boils down to this:

  • Relevance
  • Quality Content
  • Properly Written Meta Taga
  • Links
  • Marked Up Structured Date

Ensure you are providing Google with the right signals. Implement custom meta tags, title tags, headings, and always write quality content. Provide your visitors with the information they want, and learn how they interact with your website through analytical tracking.

When everything is in place, look into your Google Analytics and Google Search Console (Webmaster Tools) to see how your website is performing.

As search engines cache and crawl your page, are they running into any crawl errprs? This could hinder your performance. Crawl errors include broken links, dynamic pages, 404s, errors in the robots.txt file, sitemap errors and more.

Your goal is to generate conversions. Implementing these on-page SEO tactics will set a strong foundation that informs Google and entices your users.





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